New Office Opening

For Dr. Tavel’s Merrillville grand opening, I helped shape a unified visual identity that connected clarity, confidence, and community care. The campaign was built around the approachable tagline “The Doctor is In,” brought to life through a vibrant teal palette, clean typography, and authentic imagery that reflected the warmth and professionalism of the in-house optometrist.
My work extended across multiple touchpoints — from designing billboards, yard signs, and flyers promoting the $199 Glasses Grand Opening Sale to coordinating the production and installation of exterior signage, window clings, and interior wall graphics. Each element reinforced a cohesive look and feel, creating a welcoming, on-brand experience from the street to the exam room.

Collaborating closely with the marketing director and videographer, I helped align the digital and social media assets with the broader visual direction, ensuring consistency across print, video, and online platforms. Together, we built a launch campaign that blended storytelling, design, and strategy — transforming a local office opening into a complete brand experience that truly brought the Dr. Tavel vision to life.