New Office Launch, Brand Management, & Design

Alternate View, a modern eye care boutique, I helped shape a cohesive brand experience across physical and digital touchpoints. I collaborated with interior designers, developed detailed mock-ups, and project managed the execution of exterior signage, in-store POS displays, TV monitor content, digital marketing ads, magazine placements, packaging, and branded swag. The result is a unified, design-forward identity that elevates the boutique’s customer experience and supports its premium positioning.